Monday 15 January 2018

The new face of the European Le Mans Series

Ahead of the start of the 2018 season, the European Le Mans Series has unveiled its new identity with a brand-new logo that evokes the values of the series: European, Le Mans, Motorsport and Endurance.

This unique logo, and its strong identity, was created to reflect the dynamism of the series and to provide an instantly recognisable brand for the European Le Mans Series and also for the competitors, the media and the fans. The new logo was also designed to be used with ease across the various ELMS digital platforms and TV production.

The use of the three stars symbolises the three steps of the podium, the European values and also the three classes (LMP2, LMP3 and LMGTE) that take part in the series. 

GĂ©rard Neveu, CEO of the European Le Mans Series: “A logo is a very important part of the identity of a brand.  The European Le Mans Series is the leading endurance motorsport series in Europe and we wanted a logo that will continue to build the brand for many years to come. The new ELMS logo is simple yet easily recognisable and dynamic. It is a modern design evoking the very important tradition of endurance competition. We hope that it will receive a warm welcome from our fans and those who follow us”